This year is La Veneziana's 25th year Anniversary in South Africa
The year 2019 is a great year for La Veneziana ice cream.
It is now 137 years ago that my Great Grand Father, Bortolo Belfi made his first ice cream in Germany, Europe. He left Italy to find new opportunities in Germany. I left the Netherlands in 1994, to find new opportunities and my chosen country was South Africa. Amazing Ride, the last 25 years in South Africa.
My wife and i managed together with our staff to build our company from nothing to one of the largest ice cream factories in the country. Unbelievable, but we are here doing what we love most, making ice cream. Part of our success is that we do what we love, with pride and passion and being grateful of every customer, big or small. My Grand father, Giovanni, used to tell me: lots of small customers make a one big one. Never forgot his words. I admired him, as he was the one that made ice cream big in the south of the Netherlands.
2019 does not only mark our 25th Anniversary in South Africa, it is also the year that we welcome our 5th Generation ice cream maker in the business. Luca Belfi, our oldest son, finished his Business degree and decided to join the business, making him the 5th Generation ice cream maker in the family. We as parents are obviously super proud as we are continuing the legacy of La Veneziana that started in 1882, 137 years ago.
We hope you will enjoy our ice cream as much as Bortolo Belfi did.